Latest News & Views

WI Milk Marketing Board adopts new name

The Wisconsin Milk Marketing Board has a new name – Dairy Farmers of Wisconsin (DFW). This initiative represents a new strategic mission, vision and identity more firmly aligning the efforts of Wisconsin’s dairy farmers to expand growth opportunities domestically and around the world.
“As the marketing and promotion arm for Wisconsin’s dairy farmers, this new identity puts the dairy farmers squarely at the center of what we do and provides a much stronger platform to share the Wisconsin dairy story,” said Dairy Farmers of Wisconsin CEO Chad Vincent. “Our organization exists to be tireless advocates for our dairy farmers, to help these family businesses thrive because they, and the fruits of their labor, are the heartbeat of the industry and our state.” Read more here.

Yahara Pride Farms builds on success

Keith Ripp, assistant deputy secretary at the Wisconsin Department of Agriculture, Trade and Consumer Protection, spoke at the annual Yahara Pride meeting in DeForest, Wis.

DEFOREST, Wis. — More than 125 farmers, community members and agribusiness professionals came together recently to celebrate conservation accomplishments and future projects.
“Building on success” formed the core of the Yahara Pride Farms Watershed-wide Conference on March 7.
Yahara Pride Farms (YPF) is a farmer-led non-profit organization working to improve soil and water quality. The group strives to help advance new ideas and technology that balance water quality improvement with farm sustainability and profitability.  Read more here.

Growing tried and true talent in the ag sector

Fox Valley Technical College agriculture instructor Kevin Rauchholz shares insight with his students on farm animal health during one of his classes at the college in Appleton, Wis.

By Kevin Rauchholz
Tugging heavy books. Cramming overnight. Running on a lightning-fast career pathway. Balancing work, family, and school. Is there light at the end of the tunnel? These are just a smidgeon of the demands confronting today’s busy college students.
For students in Fox Valley Technical College’s (FVTC) agriculture programs, reaching the end of the higher education grind comes with a few checks and balances. Those checkpoints of success often include robust internship experiences and hands-on field activities, which in turn contribute immensely to the college’s impressive graduate employment rates year in and year out. Read more here.

Dairy farm’s conservation efforts recognized

Brickstead Dairy in Greenleaf, Wis., received the Aldo Leopold Conservation Award.

By Leah Call
After more than a decade of implementing conservation efforts at Brickstead Dairy in Greenleaf, Wis., fifth-generation farm owner Dan Brick feels optimistic about the land he will someday pass on to his three sons.
“I know my kids are going to have a tough time taking over the farm—hopefully we kind of turned the ship around, improving things going forward,” Brick said. “I can say I gave it my best effort to give my kids the opportunity to farm.”
Last December, Brick’s efforts were recognized when he received the Aldo Leopold Conservation Award, founded by the Sand County Foundation and presented in partnership with the Wisconsin Farm Bureau Federation, Wisconsin Milk Marketing Board and the Wisconsin Land and Water Conservation Association. Read more here.


Understanding the truth about eggs

Eggs are receiving more attention than ever before. Whether it’s a question about nutritional value or the living conditions of chickens, consumers are looking for answers. Midwest Agriculture Almanac took some common questions to egg experts – they do exist – to find the answers.
Why do some eggs have different shell colors? There is no discernable nutritional difference between eggs with white shells and eggs with brown shells. Brown eggs tend to have more omega-3 fatty acids, but the difference is miniscule. There’s also no difference in yolk or taste. Read more here.

Baldwin: Fairness for our farmers

By Senator Tammy Baldwin
Wisconsin’s dairy industry is a key driver of our state’s agricultural economy and a core part of our rural communities.
Our dairy farmers work every day to ensure that their milk meets high standards for nutritional value and quality. Unfortunately, imitation products have gotten away with using dairy’s good name for their own benefit, taking advantage of the effort our farmers put in with none of the work. Mislabeling of plant-based products as “milk” is unfair and hurts our dairy farmers. Read more here.