ADC requests FDA to take action over misleading ‘milk’ labeling

The American Dairy Coalition (ADC) has requested that the U.S. Food and Drug Administration  take immediate action and prohibit the use of “milk” in product labels used on plant-based alternative products.

Consumers rely on product labels, titles and advertising to make educated decisions on food products their families consume. Plant-based dairy alternatives that use the term “milk” vary dramatically in nutritional content from the FDA Federal Standard of Identity in law for milk products. According to the letter sent from ADC Founder Laurie Fischer to the FDA,  allowing manufactures of dairy-alternative products to imitate true dairy products through use of the world “milk” requires FDA regulatory action. The FDA must stop the intentional imitation these manufactures are using to destroy the reputation our industry has worked so hard to create.
According to the ADC, plant-based alternative dairy products have based their livelihood upon imitating dairy products. Allowing for this continuous misrepresentation is allowing them to mislead customers. Milk is milk, it is natural, consistent and wholesome and has defined compositional characteristics or manufacturing parameters unique to its standard of identity. Plant-based non-dairy alternatives purposely mis-brand products to make consumers believe plant based alternatives meet the same standard of identity as milk does. Any food product that uses a food name established by a FDA standard of identity but does not conform to the standard is deceiving.