Dairy Strong preparing for its fifth year

By MAA
Hundreds of dedicated members of the U.S. dairy community will gather Jan. 23-24, 2019, at the Monona Terrace Community & Convention Center, in Madison, Wis., for the fifth annual Dairy Strong conference.
Dairy Strong organizers work hard to build content that is relevant to opportunities and challenges faced by today’s dairy farmers.


The event’s three keynote speakers are:
Molly Fletcher, who is hailed as the “female Jerry Maguire” since she represented sport’s biggest names, including Hall of Fame pitcher John Smoltz, PGA Tour golfer Matt Kuchar, broadcaster Erin Andrews and basketball coaches Tom Izzo and Doc Rivers. Fletcher will call on her business wisdom, relationship experience and unwavering optimism to draw parallels to the dairy community.
Ken Schmidt, the former director of communications for Harley-Davidson. He spoke at the first Dairy Strong conference in 2015 and he will return in 2019 to make connections between the dairy community and his experience with one of the most celebrated turnarounds in corporate history.
Famed geopolitical strategist Peter Zeihan will close the conference. His worldview marries the realities of geography and populations to a deep understanding of how global politics impact markets and economic trends.
“Dairy Strong brings farmers and dairy professionals from diverse management philosophies together to coalesce around what’s important to our community – today and in the future,” said Mike North, president of the Dairy Business Association. “We work hard to provide content that is cutting-edge, inspiring and entertaining.”
On the afternoon of Jan. 23, there are three educational tracks offered to farmers and allied industry professionals. Each track has two sessions, with each session lasting an hour so attendees can attend sessions from more than one track. The tracks this year include consumer trends, dairy technology and business development. More details about the individual track sessions can be found at dairystrong.org.
Throughout Dairy Strong, the innovation stage will be filled by different speakers who will each get a chance to talk for 20 minutes. The stage is located in the center of the expo hall and contains seating for 30 attendees. There are a variety of topics planned, including how dairy farmers can advocate for themselves and the industry, the role of genetics in the future of sustainable dairy farming and navigating the new tax landscape. A full list of presentations and times is listed at dairystrong.org.
More than 700 people attended Dairy Strong 2017.
To register for the event or for more information, visit dairystrong.org.

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