The traveling billboard and mobile education unit for the Wisconsin potato industry has a new look.
The 37.5-foot RV that is appropriately called “The Wisconsin Spudmobile,” has a brand-new exterior wrap. The updated wrap continues to tell a “field to fork” story with an image of a Wisconsin potato field and medley of fresh red and golden potatoes across the bottom, and a prepared dish of the roasted red and golden potatoes seasoned with rosemary.
On the driver’s side, the Wisconsin potato field and medley continue with featured loaded baked russet potatoes as the prepared dish.
Both sides feature the call to action, “Ask for Wisconsin Potatoes,” “Healthy Grown,” which refers to Wisconsin’s sustainable and environmentally-friendly grower program and “Mobile Education Unit,” to serve as a description of the vehicle as people see it driving down the road.
On the back of the vehicle is a “Powered by Wisconsin Potatoes” logo over a black background with “Wisconsin Spudmobile” in red letters and a white outline that represents Badger red and white from the University of Wisconsin-Madison, a school the potato industry has strong ties to through potato research and education.
“The Spudmobile is truly one of our most valuable assets in communicating directly with consumers about where their food comes from,” said Dana Rady, director of promotions for the Wisconsin Potato and Vegetable Growers Association.