Feast & Famine in the ag industry — December 2017

By MAA

FAMINE: In the state of Wisconsin, no other industry gets close to the $44 billion annually generated by the dairy industry.

According to the University of Wisconsin, the business of milk has more impact in the state than the citrus industry does to Florida or the potato sector does to Idaho.

So when the head of the state’s largest business lobby — Kurt Bauer of Wisconsin Manufacturers and Commerce — recently floated the idea of removing “America’s Dairyland” from Wisconsin license plates, one can justifiably question whether he’s lost the credibility to lead the organization. Continue reading “Feast & Famine in the ag industry — December 2017”

Feast & Famine in the ag industry

FEAST: It’s a legal victory that took too long in the coming, but we celebrate it nonetheless.

The Court of Justice of the European Union in June ruled that, within the EU, a number of dairy terms must only be used on products that come from an animal. While “milk” is the obvious first product, the ruling also extends to words like “butter,” “cream,” “cheese” and “yogurt.” Additionally, and importantly, attempting to modify these terms by adding a descriptor isn’t allowed either – meaning things like “veggie cheese” or “plant milk” simply cannot exist.

Continue reading “Feast & Famine in the ag industry”