Event helps farmers brush up on communication skills


When a planned event or unexpected incident occurs on farm – good or bad – our consumers and community expect to hear from the dairy owner and managers.  This request often comes on short notice with a tight interview deadline.  Join the Professional Dairy Producers (PDPW) Dairy’s Visible Voice – leadership development through effective communication, for media training to properly prepare, practice and position a dairy farm for success when working with the media.

The media training workshop will be presented on-farm from 9 a.m. to 5 p.m., repeating in two locations:

Exclusive to dairy farmers and held on farm, the media training will focus on providing skills and techniques needed to handle the media with confidence and composure.

Led by seasoned corporate brand and communication expert, Linda Wenck, principal at Morgan Myers, dairy farmers will receive a 360-degree perspective to increase one’s understanding of the media, develop effective farm-specific key messages, and improve confidence when interacting with print, broadcast and digital media.

Dairy farmers will walk away with the ability to:

  • Enhance the public’s knowledge and understanding of the dairy industry
  • Build credibility for their dairy
  • Reach their target audience with proven and tested key industry and personalized messages
  • Provide credibility for third-party endorsements.

Upon completion of this certified training and following invaluable on-camera practice time, farmers will be trained to lead as a source of authentic information and a trusted resource to reporters and editors.

To learn more about the PDPW Dairy’s Visible Voice series and to register, visit www.pdpw.org or contact PDPW at 1-800-947-7379.

Farmers can attend Dairy Strong for free if registered by Nov. 1

Dairy farmers who register for the fourth annual Dairy Strong Conference  by Nov. 1 will receive two free tickets..
Hundreds of dairy farmers and industry professionals are expected to attend Dairy Strong, an exciting conference and trade show, will be held  Jan. 17-18 at the Monona Terrace in Madison. 
Registration is now open  at dairystrong.org. To receive your two complimentary registrations, you must register prior to Nov. 1. After that date, dairies can attend for $150 for two days or $99 for one day.
Highlights of this year’s event include:
Inspiring keynotes – Dairy Strong provides farmers and dairy professionals with the opportunity to hear from renowned national speakers. This year, Bud Selig will serve as the opening keynote for Dairy Strong. He is the former commissioner of Major League Baseball, the former owner of the Milwaukee Brewers and a Milwaukee native. During his tenure, Selig navigated numerous controversies in baseball and will call on his leadership experience to draw parallels to challenges in the dairy community.
 Valuable connections – None of us got to where we are without relationships. Dairy Strong is where farmers, corporate professionals and representatives from government agencies and universities come together with a united mission to move dairy forward. Attendees will also have the chance to network with the nation’s leading suppliers on the trade show floor in a relaxed setting. Dairy Strong is an inclusive environment where farms of all sizes and management philosophies connect with each other and the dairy community.
Practical sessions – Time off the farm is hard to come by and the schedule for January’s event will be a great use of time.  There will be innovative and practical sessions to help farmers improve their dairies, as well as panels focusing on issues related to dairy market access, economics and trade. Enjoy a few days off the farm and return with new ideas and a fresh perspective.
Hosted by the Dairy Business Association, Dairy Strong is an event for the entire dairy community. Farmers representing farms of all sizes and management philosophies are encouraged to attend the event held each January.