Dairy-sponsored run/walk aids kids

By Michael Kuehl
For MAA
Similar to America’s dairy industry, the nation’s running community finds itself in difficult circumstances.
While the competitive running sector doubled in demand and participation between 2005 and 2013, it more recently has struggled to maintain its customer base. While 19 million Americans participated in running events in 2013, the number fell just below 17 million just a few years later.
With these statistics, one probably wonders why, in 2017, would Dairy Cares of Wisconsin – a non-profit that benefits Children’s Hospital of Wisconsin – want to organize a Fun Run/Walk? The answer is simple — opportunity. We had an important story to tell and a critical cause to support, and whether we reached 250 people or 500, we knew we wanted to go beyond the dairy industry and reach out to the wider community.

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Wisconsin dairies hosting breakfasts during June

By MAA
Tony Korn of Junion Homestead Farm in Casco, Wis., expects to have thousands of visitors show up for breakfast on Father’s Day.
“We chose to host the 2018 Kewaunee County Breakfast on the Farm to celebrate Junion Homestead Farm’s 150th anniversary of family farming,” Korn said of the June 17 event. “I volunteered about five years ago to secure the 2018 date. We have been planning for the last two years to ensure that everything on the farm is ready to go for the event.”
Korn is one of several dozen farmers across Wisconsin who open up their barns to members of the public during June Dairy Month.

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Farm Technology Days looks to honor longtime attendees

By MAA
WOOD COUNTY, Wis. — Wisconsin Farm Technology Days will be celebrating its 65th anniversary this year by recognizing people who have been to the most number of shows in the past. Committee members in Wood County, which is hosting the event July 10-12, 2018, will honor those individuals with a plaque during the opening ceremonies of the show in Tent City.

Awards will be given in two categories: General Public and Exhibitors/Media. Anyone who has been to at least 35 shows will be considered for recognition.

An application with a list of all the previous show dates can be found at www.wifarmtechnologydays.com. Entries are due on June 30.

Farm Technology Days will be held at D&B Sternweis Farms and Weber’s Farm Store/Heiman Holsteins, just west of Marshfield.

For more information, call 715-486-5226.

Dairy Strong speakers announced

By MAA
GREEN BAY, Wis.  – One of the Midwest’s premiere conferences for the dairy farming community will be held Jan. 17 and 18 at the Monona Terrace Community and Convention Center in Madison, Wis.
Dairy Strong 2018 will bring together more than 700 farmers, corporate professionals and government and university representatives to explore the future of an integral part of the culture and economy of Wisconsin and the nation.
The conference will include a panel discussion about the changing landscape of milk marketing and trade in the United States and globally featuring a dynamic panel of CEO’s from the Wisconsin Milk Marketing Board, The National Council of Farmer Cooperatives and the International Dairy Foods Association.
Lynne Lancaster, one of today’s foremost cultural translators and an expert on the generations, will be a keynote speaker. Lancaster advises leaders, managers and employees on how to conduct business more successfully by bridging generation gaps at work and in the marketplace. She has been featured on CNN, CNBC and National Public Radio and has worked with companies like Best Buy, Coca-Cola, Disney and Intel to name a few.
Republican strategist and a political analyst for CNN and CNN en Español, Ana Navarro will serve as the legislative keynote. She is also a political contributor on ABC’s The View and has worked extensively with Jeb Bush and Marco Rubio. Navarro is poised to play a big role in the GOP response to immigration reform and Hispanic outreach.
A keynote by Major League Baseball’s Commissioner Emeritus, Bud Selig will kick off the conference. Commissioner Selig, a Milwaukee native and former owner of the Milwaukee Brewers, navigated many challenges during his 17-years as Commissioner including efforts to rid the game of illegal steroids and other performance-enhancing substances. He will draw parallels on his leadership during times of crisis to our own challenges in the dairy community.
Wisconsin Atty. Gen. Brad Schimel, will deliver the state legislative keynote.
In addition to keynotes, the event will feature track sessions, panel discussions and shorter presentations on the Innovation Stage, located in the trade show area. Topics range from sustainable compliance to social media insights and on-cow sensors.
These are trying times for the dairy community. Market access and a fair price are top of mind for all dairy farmers. In 2017, we learned one thing: It’s complicated.
Admittedly, many farmers do not fully grasp where their milk goes when the milk truck leaves the driveway. The time to understand and advocate for the dairy supply chain is now. With this in mind, a panel of CEO’s from the leading marketing and trade organizations in dairy will convene to discuss current trends and future predictions.
Discussion will center on the need for increased exports, broad trade policy challenges and increasing opportunities for Wisconsin dairy. The panel will also explore the growing divide between what consumers want and what farmers need to be successful.
Panelists include: Chad Vincent, CEO Wisconsin Milk Marketing Board; Chuck Conner, CEO National Council of Farmer Cooperatives; and Michael Dykes, CEO International Dairy Foods Association. The panel will be moderated by Mike North, president of Commodity Risk Management Group and president of Dairy Business Association. The panel is open to all registered attendees of Dairy Strong and will be available to view on YouTube after the event via dairystrong.org
 Dairy Strong is also offering three educational tracks for attendees to choose from: legislative and advocacy, consumer trends and dairy technology. Attendees can attend programs from just one track or mix and match depending on their interest.
The legislative and advocacy track includes:
“Participate and persuade: Lobbying to make a difference” presented by John Holevoet and Aaron Stauffacher of Edge and  Shawn Pfaff of Pfaff Public Affairs. Sponsored by Edge.
“VTAs and calf hutch lots: The legal treatment of “process wastewater” presented by David Crass of Michael Best & Friedrich LLP. Sponsored by Michael Best & Friedrich LLP.
The track on consumer trends includes:
“Engaging neighbors and protecting from activists presented by Allyson Jones-Brimmer of the Animal Agriculture Alliance. Sponsored by Quality Liquid Feeds .
“Live feed from inside the brain of social media presented by Leah Beyer of Elanco. Sponsored by Elanco.
The track on dairy technology includes:
“Farm decision making: unlocking the power of data and analytics” presented by Ricardo Daura of Cargill Digital Insights. Sponsored by Cargill.
“Is a robotic system right for your dairy?”  Sponsored by Compeer Financial featuring Mark Berning of Green Waves Farm, St. Michael, Minn.; Tom Oesch of Swisslane Farm, Alto, Mich.; and Steve Bodart of Compeer Financial.
The Innovation Stage, a smaller presentation venue on the trade show floor, is returning this year to Dairy Strong.  This space features timely presentations in a concise 20-minute format focused on emerging technologies and innovations. A full listing of these eight lightning presentations is at dairystrong.org.
Hosted by the Dairy Business Association, Dairy Strong is an event for the entire dairy community. Farmers representing farms of all sizes and management philosophies are encouraged to attend the event held each January. For more information about Dairy Strong including schedule and registration information, go to dairystrong.org

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Dairy Strong focuses on industry’s future

By MaryBeth Matzek
MAA Editor

Dairy farmers and industry professionals can personalize their experience by following one of three educational tracks at Dairy Strong 2018, which will be held Jan. 17-18 at the Monona Terrace Community & Convention Center in Madison, Wis.

The tracks feature informational sessions focused on three themes: legislation and advocacy; consumer trends; and dairy technology. If participants have multiple interests, they can choose to attend sessions from the different tracks.

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Farmers can attend Dairy Strong for free if registered by Nov. 1

Dairy farmers who register for the fourth annual Dairy Strong Conference  by Nov. 1 will receive two free tickets..
Hundreds of dairy farmers and industry professionals are expected to attend Dairy Strong, an exciting conference and trade show, will be held  Jan. 17-18 at the Monona Terrace in Madison. 
Registration is now open  at dairystrong.org. To receive your two complimentary registrations, you must register prior to Nov. 1. After that date, dairies can attend for $150 for two days or $99 for one day.
Highlights of this year’s event include:
Inspiring keynotes – Dairy Strong provides farmers and dairy professionals with the opportunity to hear from renowned national speakers. This year, Bud Selig will serve as the opening keynote for Dairy Strong. He is the former commissioner of Major League Baseball, the former owner of the Milwaukee Brewers and a Milwaukee native. During his tenure, Selig navigated numerous controversies in baseball and will call on his leadership experience to draw parallels to challenges in the dairy community.
 Valuable connections – None of us got to where we are without relationships. Dairy Strong is where farmers, corporate professionals and representatives from government agencies and universities come together with a united mission to move dairy forward. Attendees will also have the chance to network with the nation’s leading suppliers on the trade show floor in a relaxed setting. Dairy Strong is an inclusive environment where farms of all sizes and management philosophies connect with each other and the dairy community.
Practical sessions – Time off the farm is hard to come by and the schedule for January’s event will be a great use of time.  There will be innovative and practical sessions to help farmers improve their dairies, as well as panels focusing on issues related to dairy market access, economics and trade. Enjoy a few days off the farm and return with new ideas and a fresh perspective.
Hosted by the Dairy Business Association, Dairy Strong is an event for the entire dairy community. Farmers representing farms of all sizes and management philosophies are encouraged to attend the event held each January.